Paradise Beverages is the latest brand to partner with the Fiji International golf tournament, set to tee off at Natadola Bay Championship Golf Course in three weeks time.
Paradise Beverages was today announced as the Official Beer and Spirits of the Fiji International and will now have the opportunity to promote its most popular brands, including Fiji Bitter and Fiji Rum, throughout the tournament week.
Paradise Beverages has long been a leader within the alcoholic beverages market in the Pacific region, the Fiji International an extension on their existing relationship with golf.
“Paradise Beverages has been sponsoring golf in Fiji for over 20 years and the Fiji International is perfect timing as we begin exporting our biggest brand, Fiji Bitter, to the world as well as Fiji Rum,” said Rowena Taito, Sales and Marketing Manager for Paradise Beverages.
“We’re looking forward to showcasing the ‘Real Taste of Fiji’ throughout the Fiji International and putting our products in the hands of some of the world’s best golfers and VIPs.”
As the Official Beer and Spirits of the Fiji International, Fiji Bitter and Fiji Rum will be available on course at the Fiji International as well as in VIP and corporate hospitality suites.
Natalie Ritter, General Manager of the Fiji International, says Paradise Beverages is a welcome addition to the Fiji International’s array of partners.
“So much more than a golf tournament, the Fiji International and its sponsors will be promoted to a global audience in more than 30 countries around the world,” she said.
“We look forward to partnership with Paradise Beverages and helping to grow their brands internationally.”
In its inaugural year the Fiji International has attracted a strong field headlined by Fiji hero Vijay Singh, Major champion Nick Price and India’s number one player Anirban Lahiri.
The Fiji International will be played at Natadola Bay Championship Golf Course from 14-17 August and will be Fiji’s first internationally broadcast golf tournament.
Being played for a US$1 million prize purse the Fiji International will be co-sanctioned by the PGA Tour of Australasia and OneAsia.
Proudly supported by the Fijian Government, the Fiji International is expected to produce a multi-million dollar boost for the local economy, in addition to flow on benefits including the growth of the game in the region.
Designed by Singh, the Natadola Bay Championship Golf Course is renowned for its sparkling backdrop of coral reefs and the Pacific Ocean that line 15 out of the 18 championship holes.