Fiji Airways has signed on as the Official Airline of the Fiji International in a three-year sponsorship deal, which will take the professional golf tournament to new heights. The new partnership between Fiji’s National Airline and the Fiji International was announced at the 2015 Fiji Tourism Expo in Nadi today.
Stefan Pichler, Fiji Airways Board Director said: “The Fiji International boasts a fantastic global television platform which reaches our key markets. We see this partnership as an investment in Fiji itself with golf tourism now on the rise as a result of the Fiji International”.
He added, “We see the potential in tapping into the ever growing global golf tourism market and now that Fiji is considered a golf destination, we will use this partnership in our marketing and PR efforts to boost our profile in key markets like Australia, New Zealand, the United States and Asia. To all the participants – the golfers, officials, volunteers, media personnel and fans planning to visit Fiji to be part of the Fiji International, we can’t wait to welcome you to our home”
Fiji Airways and the Fiji International team will be working together to maximise exposure for Golf Tourism in Fiji by leveraging the partnership to ensure that certain key performance indicators are achieved through increased inbound golf tourism to Fiji.
“We are extremely excited to now have Fiji Airways on board as our Official Airline of the Fiji International. Over the next three years, we look forward to building on this wonderful partnership and increasing Golf Tourism numbers for the country. Fiji Airways already has a great reputation and we plan to build on this through our Live Broadcast of the Fiji International to over 300 million golfers across the globe.” Said Matt Porm, Head of Commercial for the Fiji International.
The deal means that Fiji Airways will be the Official Airline of the Fiji International 2015 which will be held at Natadola Bay Championship Golf Course from October 15th – 18th.
Fiji Airways is the latest in a string of partners to support the Fijian Government’s drive to increase golf tourism through the Fiji International including the InterContinental Fiji Golf Resort & Spa, Natadola Bay Championship Golf Course, Paradise Beverages (Fiji) Ltd, Coca-Cola, and Total (Fiji).